A knitwear and crochet studio, co-founded by Petra and Kelly, cemented by a loving friendship and childhood passions for the craft. The label offers handmade, high-quality garments using materials like wool, mohair, and angora, and their pieces are known for their nostalgic, textured designs. 

We love when a brand puts thought into its visual storytelling, and Pella has nailed it with their latest campaign. Using a clean white backdrop that brings a fresh, '90s-inspired vibe to their imagery, they’ve successfully highlighted the rich textures and craftsmanship of their garments. The stark simplicity of the white doesn’t feel boring at all—it’s the perfect canvas to let the knits speak for themselves. Pella’s clever use of minimalism ensures their cozy, nostalgic designs stand out with a modern twist, proving that sometimes less really is more when done right.