A SPACE TRANSFORMATION AND WORKSHOP BY FATH
By Fath is a jewelry brand founded by Alessia Fathollahzadeh in 2020, known for its custom and one-of-a-kind beaded pieces that cater to personal style. The brand emphasizes a collaborative creation process, allowing customers to work directly with Alessia to bring their visions to life.
Fath's collection includes dreamy and conceptual manipulation of pieces like necklaces, bracelets, body chains, anklets, and even bookmarks, all designed to express individuality and personality. Each piece is handmade, showcasing Alessia’s dedication to craftsmanship.
During the COVID-19 lockdown, Alessia Fathollahzadeh rediscovered a bead tray from her younger years, sparking a new hobby to pass the time. As a creative person deeply influenced by her loved ones, she began personalizing beaded pieces as a way to connect with and give back to her community. These creations soon became small tokens of appreciation that she would deliver to friends and neighbors during the pandemic, reflecting both her creative spirit and her desire to maintain connections in a time of isolation. This personalized touch became the foundation of what eventually grew into By Fath, a brand known for its unique, handcrafted jewelry.
During her time as a resident at Capsul, Alessia Fathollahzadeh took her craft to enchanting new heights. Immersed in the creative energy of the space, she delved deeper into her whimsical world of jewelry design, using this time to produce captivating videos and photos for her upcoming collection. But it wasn’t just about the jewelry—it was about creating a full, imaginative experience. The final chapter of her Residency transformed the studio into an ethereal fairyland, where Alessia invited her audience into a dreamlike workshop adorned with fruits, silverware, and her intricate creations.
This wasn't your typical jewelry showcase. Alessia's use of playful, everyday objects in contrast with her delicate designs brought a sense of magic and storytelling to her work. Her Residency culminated in an immersive experience that felt like stepping into a surreal, intimate world of creativity, where the lines between art, nature, and craftsmanship blur. Each piece told a story, inviting those who entered to explore the whimsical fantasy she had woven together—making you not just an observer, but a participant in her imaginative journey.
Alessia’s ability to craft ideas with such personal touch and make them so visually compelling is what excites us about her work.
